- by Bernardo Sim
RuPaul’s Drag Race season 7 contestant Miss Fame has completely cut ties with make-up guru and digital influencer Jeffree Star, and is urging other drag queens from the franchise to accomplish exactly the same. Miss Fame first found prominence on Drag Race season 7, where they were deemed among the best makeup artists that the show had had ever. Despite placing 7th on the growing season, Miss Fame continued to build an extremely successful career for themselves in the style and makeup industries – being prominently featured on fashion magazines and invited to attend Fashion Week events all over the world. Outside of fashion, makeup, and drag, Miss Fame also launched a career in music with the release of the 2015 studio album Beauty Marked.
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As a prominent digital influencer in makeup, Miss Fame has crossed paths with the majority of the high-profile players in the market, like the likes of Jeffree Star, with whom they will have collaborated with on videos along with other social media-related content. For several years, Jeffree has been accused of earning racist and anti-Semitic statements on social media marketing. Despite this problematic history, which spans a long time and occurred on a variety of YouTube videos, tweets, and MySpace posts, Jeffree kept attracting more sponsors and A-list collaborators. As the Black Lives Matter movement grows, several brands, celebrities, movies, and Television shows are increasingly being held in charge of certain problematic aspects that have already been previously ignored, eventually making its solution to the makeup industry and Jeffree Star specifically.
In some tweets, Miss Fame has announced they have deleted all the content that they had recorded with Jeffree Star previously, claiming that Jeffree must now be held in charge of their “repeated toxic [and] racist behavior [with] timely ingenuine apologies to monetize revenue.” In exactly the same tweet, Miss Fame urged their RuPaul’s Drag Race sisters to also do something, particularly those that had collaborated with Jeffree on creating content and/or who had business partnerships with the digital influencer. Whenever a Twitter user replied to Miss Fame tagging a few of the high-profile drag performers who’ve collaborated with Jeffree Star at some time, the queen retweeted the reply (as seen below), thus exposing the so-called Drag Race sisters that they were talking about.
By the time of the writing, Trixie Mattel, Gigi Goode, Aquaria, Laganja Estranja, Adore Delano, and Alyssa Edwards – the Drag Race contestants who have been tagged in the reply that has been retweeted by Miss Fame – have yet to speak on what they’ll proceed with regards to the Jeffree Star allegations. It really is of remember that, if these queens have existing business contracts with Jeffree, there could be legal and/or financial consequences to disparaging the digital influencer in public areas. However, as proven by Miss Fame, digital content can be deleted and business relationships could be broken, thus leaving it around each one of these drag entertainers to judge their strategy in response to these controversies.
If the pressure keeps on building for Jeffree Star to be ‘canceled,’ it’ll become hard for these RuPaul’s Drag Race stars – who have partnered with Jeffree previously – to stay silent and/or neutral. However, given how active most of these drag entertainers are on social media marketing, it certainly feels as though they’re already alert to the controversies but remain not prepared to create a statement onto it.
Next: RuPaul’s Drag Race: Fan Racism Evident in Reaction to Miz Cracker Edit
Source: Miss Fame
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CONCERNING THE Author
Bernardo Sim was created and raised in the Amazon (Brazil). Currently, he lives in South Florida. Bernardo is continually thinking in English and in Portuguese, simultaneously often. he/him
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